My Wish List
About this book
Almost three years after putting our worldwide bestseller Los Logos together, dgv announces its much-anticipated follow-up. Dos Logos presents extensive examples of contemporary logo design in even greater depth and charts new developments in the field. Done in the same format as the first volume, Dos Logos explores the exceptional visual language and stylistic approaches to logo creation by designers from around the globe. It is thoroughly indexed, catalogued by subject and systematically structured according to various search criteria. In order to offer even more value to conscientious designers in terms of practicality, it also classifies the included work according to the industry or purpose for which it was designed (music, fashion, corporate, etc.). In addition, the book contains more unusual applications and a broader range of logos including those used on building facades, on clothing and as illuminated advertising. Its scope and usefulness make Dos Logos the ultimate update on the current state of logo design.
(More pictures at parkablogs.com)This book packs a lot of logos, over 2300 of them.There are two points to note, though.First, the designs are really experimental. There are lots of unusual logo applications. While the logos have style, they lack the elegance, and hence you won't see any big name client examples. Many I guess are designed for short term usage, for events, products, etc.The other thing is, logos featured from the same design firm have similar styles. While they look different, they feel the same. When I'm looking at a series of logos, sometimes it's hard to tell them apart.The large number of logos featured makes this a good resource for ideas. However, if you're looking for classy logos, this might not be the book for you.The paperback actually has a cover that's quite hard, so I won't recommend the hardcover if it cost much more.