Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

ISBN: 0470009799
ISBN 13: 9780470009796
By: Joe Vitale

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About this book

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."-Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."-David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."-Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."-David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."-Blair Warren, author of The Forbidden Keys to Persuasion

Reader's Thoughts

Irawan Senda

Joe Vitale lewat tulisannya kali ini mengungkapkan keajaiban tulisan yang menghipnotis siapa saja untuk bertindak sekarang juga. Pemikiran Joe Vitale ini kemudian menjadi role model bagi para internet marketing untuk membuat sebuah tulisan efektif yang mampu mengikat pelanggannya.Kesan pertama ketika saya membaca buku ini cukup mengesankan karena selain memberi contoh, Vitale juga mengajak kita untuk berlatih membuat tulisan seperti dirinya. Pintarnya Vitale menyuruh kalimat-kalimat yang sebenarnya menguatkan isi bukunya sendiri. Jadi boleh dibilang kekuatan buku ini justru terletak pada cara Vitale memperlakukan pembaca untuk menjadi bagian dari penulis yang menghipnotis.Jadi buku ini sangat layak untuk dibaca sampai selesai, sayangnya belakangan ini buku ini agak sulit didapat, mungkin karena stock-nya habis juga kali ya....Warm RegardsSendawww.patriot-cahaya.blogspot.com

Uncok James

Buku yang tepat untuk anda memulai menulis surat penawaran online dan sangat tepat bagi anda yang ingin memulai berbisnis online. Penjelasannya membantu kita membuat surat penawaran yang ampuh serta membujuk. Saya sangat menyarankan untuk menggunakan tips yang ada dibuku ini dalam menawarkan produk/jasa bisnis anda.It's very useful if you want to start your online business. Many tips that can be used to sharpen your writing.Uncok Jameswww.reviewbuku.co.cc

Putu Hadi Purnama Jati

if you want to be a writer, you must read this book..absolutely great..

Dejian Qiu

I must admit the title was an intriguing one. But after reading the first 6 chapters, I realised it wsa all hype. By the time I got to the 6th chapter, I still couldn't find exactly what he ws trying to say. It was all noise, hype, BS, whatever you would call it. Nothing earthshaking, and indeed a poor excuse for a book. I am returning it to the store. If you can't engage a discerning reader within 3 chapters, you have failed.

Sing Chie Tie

Quite an interesting book about how to write and make sure what you write is being read. Everyone can pick this book up and read them though the contents are geared towards the commercial side of things.Nonetheless, I find this book revealing as well as practical.

Khenpo Gurudas

This is, by far, my favourite book that Joe Vitale has ever written. Clear, practical and insightful, I use this advice all the time now. And the payoff is immediate!


For a book saying it is going to teach you about hypnotic writing I got reaaally bored by the 50th page. And I only got there by sheer willpower, waiting for the good stuff.Also, a lot of useful techniques and information, from what I've read.I will probably give it another shot in the future sometime, maybe I just wasn't in the right mood.

Joan Adams

Admittedly, Joe's books are a bit self-promotional, but I always learn a few new techniques/motivators.

Lloyd Bilal

good book reading it now


Książka jest dobra, z tym że są to w większości rady jak rozkręcić jakiś interes (internetowy). Tym niemniej to są na pewno dobre rady, gdybym tylko wszystkie zapamiętał ;)Mam o tyle problem z takimi książkami, że wynoszę z nich na ogół po jednej radzie, jakimś jednym aspekcie... Ale sądzę, że to i tak o jeden więcej niż przed przeczytaniem! Tą sobie na pewno zachowam, bo jeśli się kiedyś zdecyduję na biznes internetowy, to na pewno jeszcze do niej wrócę i mi się przyda. Póki co mogę trochę potrenować na aukcjach internetowych ;)Książka nie do czytania na Kindle'u, tzn. lepiej na komputerze, bo podaje jako przykłady masę stron i dobrze jest na bieżąco je odwiedzać bo potem to już nie ma za bardzo sensu.Całość ma ponad 200 stron, ale duży druk, czyta się szybciej niż stronę na minutę, więc na jeden wieczór e-book.Najzabawniejszą radą jest:"Stwórz reklamę, o której z góry wiadomo, że nie przejdzie, niech ją odrzucą i potem zwołaj konferencję prasową, by o tym ponarzekać.":D ale to dobre, rzeczywiście.Fajna jest też końcówka, ostatni bonus. Jest znowu podsumowanie jak ważne jest ogólnie nastawienie życiowe."Stale czytam książki, słucham nowych nagrań, medytuję, unikam wiadomości ze świata, myślę pozytywnie i ufam swojemu wewnętrznemu głosowi. To wszystko pomaga mi utrzymać się na drodze do dalszych sukcesów."- fajne.No i kredo, z innej książki, które zaraz sobie przepiszę, bo bardzo pozytywie brzmi :)


It had a lot of good ideas that I've tried to put into practice. Like another book I've read by Joe Vitale, it could get repetitive.


Actually, I can not imagine if I live without writing something.I am so curious to explore my hand-writing talent and....this outstanding book helps me to finish what I've been made.

Jeremy Matters

Does spend a bit too long setting you up, but, it's a very entertaining ride. And, unlike most books on writing copy, it is actually helpful. Vitale peels away the b.s. and really gives you what you're looking for: actual methods for using buyer psychology to write better ads.May not be a great book for brainstorming techniques, but gives a huge number of methods for using word-judo, overcoming resistance, taking advantage of reader momentum, seizing attention and holding on to it.After reading and re-reading, you really feel like you have been given a taste of what the top persuasion experts have been keeping secret.

Grant Polachek


Hayden Chance

There are some really good points in here about how to write hypnotically. Quite frankly, more "bestselling authors" should read this book.

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