This is another series I enjoy from Rockport, and the firm of AdamsMorioka was a great choice to edit the Logo Design Workbook.The authors give a very good account of the process behind not just logo design itself, but brand extention. They also feature several good examples supporting their points.An interesting sidenote to this book is the inclusion of logos of the specific graphic design firms that contributed to the project. As 90% of them are purely typographic and decidedly minimalist, the contrast with most of the logos they've designed for others is a bit ironic.Overall, another good design resource and addition to the library.Basmah Felemban
- a logo is a long process, at the end you might end up with a circle with a letter inside of it and scream "PERFECT".- if you can't make it all black, then it's not a logo.- a logo can be complex and amazing, the "have to be simple" puts limits for your creativity. ----this book is simply amazing, it's a step by step from your sketches-screen-brain to your clients hands with a smile upon his face.i still open this book every time i design a logo for inspiration or for writing the logo analyzing and the logo manual for the client.Isis Sousa
Easey to read, practical, goes straight to the point and has many great logotype examples to inspire you.It is bound with excellent tips and I have larned precious lessons from this book.