Logo Design Workbook: A Hands-On Guide to Creating Logos

ISBN: 1592532349
ISBN 13: 9781592532346
By: Sean Adams Noreen Morioka Terry Lee Stone Jennifer Hopkins

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About this book

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Reader's Thoughts

Isis Sousa

Easey to read, practical, goes straight to the point and has many great logotype examples to inspire you.It is bound with excellent tips and I have larned precious lessons from this book.


This is another series I enjoy from Rockport, and the firm of AdamsMorioka was a great choice to edit the Logo Design Workbook.The authors give a very good account of the process behind not just logo design itself, but brand extention. They also feature several good examples supporting their points.An interesting sidenote to this book is the inclusion of logos of the specific graphic design firms that contributed to the project. As 90% of them are purely typographic and decidedly minimalist, the contrast with most of the logos they've designed for others is a bit ironic.Overall, another good design resource and addition to the library.

Basmah Felemban

- a logo is a long process, at the end you might end up with a circle with a letter inside of it and scream "PERFECT".- if you can't make it all black, then it's not a logo.- a logo can be complex and amazing, the "have to be simple" puts limits for your creativity. ----this book is simply amazing, it's a step by step from your sketches-screen-brain to your clients hands with a smile upon his face.i still open this book every time i design a logo for inspiration or for writing the logo analyzing and the logo manual for the client.

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